Arla + Braxton started Freeman Creative in 2020 when they shot their first wedding film. Although Braxton has been behind and in front of the camera making videos since 2009, he gives Arla much of the credit to the company's success. They each play their roles: Braxton as the visionary and lead videographer / Arla as the marketer and assistant videographer. Of course, their daughter Alessia has a role too: emotional support and comic relief.